Services & pricing
One retainer, one number, and three months of ads we pay for
There is a single offer. $2,500 a month covers the full marketing programme. For your first three months we also run and fund your Google Ads and Local Services Ads, so leads arrive while the organic work is still building.
Core retainer
Complete Marketing
Everything below, run as one programme by one team. No setup fee, no per-service add-ons, no platform licence.
- Full website SEO: technical fixes, on-page work, and local schema markup
- Google Business Profile optimisation, posting, and service area setup
- Content creation: cremation pricing, service, and community pages
- Review management: requests, monitoring, and dignified responses
- Google Ads and Local Services Ads management
- Monthly heatmap reporting with a written summary
New clients, first 3 months
Free ad bridge
We manage your Google Ads and Local Services Ads and we pay the platforms directly, roughly $500 a month for three months.
That $500 is not billed to you and it is not recovered on a later invoice. You do not need your own ad budget to begin.
- Campaign build, geo-targeting, and keyword selection
- Roughly $500 a month in ad spend, paid by us for three months
- Local Services Ads verification and licence support
- Call tracking, so every lead is attributed to a channel
Because we front real ad spend, the bridge comes with a minimum term. Details below.
Choose your term
Three, six, or twelve months to start
The retainer is the same either way. The term sets how long the initial commitment runs before it becomes month to month, and it changes what we can realistically get done first.
Six month start
The most common choice. Six months is long enough for organic rankings to move in the neighborhoods that matter, not just in the immediate blocks around your address.
What gets done in this window
- Everything in the three month start
- Full set of service and pricing pages published
- Review programme running steadily
- Map pack movement across the service area
- Three months of ads on your budget, or stopped
Month by month
What actually happens after you sign
Week one
Kickoff call, access handover, and campaign build. Ads go live and call tracking is installed, so we can attribute every lead from that point forward.
Weeks two to six
Google Business Profile rebuilt category by category. Technical audit resolved on the site. Cremation pricing and service pages written and published.
Every month
Content published, reviews requested and answered, ads managed and adjusted. A heatmap report with a plain written summary of what moved and what we are doing next.
End of month three
The ad bridge concludes. We report cost per call by channel and you decide whether to continue the ads on your own budget or let organic carry it.
Scope boundaries
What the retainer does not include
Stated plainly, so there is nothing to discover in month two. Anything here can be quoted separately, or handled by a provider you already use.
A new website build
We work on the site you have. If it needs replacing, we will say so and quote it separately rather than bundling it in.
Ad spend after month three
Continuing the ads past the bridge means your own budget on the platform. Management stays included in the retainer.
Print, direct mail, and broadcast
We are a search practice. Traditional media is better handled locally, and we are happy to stay out of it.
Obituary or case management software
Those are platform decisions, usually tied to your existing vendor. We will work alongside whatever you use.
Pricing questions
The contract, the term, and month four
The free ad bridge ends. We report what each channel cost per call. Most providers keep the ads running on their own budget, typically $500 to $1,500 a month depending on the market, because by then the numbers are known. If organic is already carrying the volume you can stop the ads and keep only the retainer.
See where you stand before you commit to anything
A written review of your local visibility, at no cost and with no obligation.